About
👋 Hi, I’m George — founder of Prompt Capybara
I’ve spent years as a content strategist, organising and designing content priorities and messaging for brands like HP, Morrisons, Disaronno, and CitiBank. And before that I was a one-hit wonder Hollywood screenwriter. Yet as a burgeoning side hobby I’ve always been obsessed with the structural thinking behind great campaigns.
And that, it turns out, is exactly what AI needs to be your perfect collaborative partner.
The problem
The tagging behind many creative intelligence AI platforms stops at award-level categories such as “Creative Commerce.” “Brand Experience.” “Storytelling.” Useful labels, sure. But they’re too broad to help GPT semantically understand in a manner that can actually help creative thinking.
The fix
Prompt Capybara goes deeper. Much deeper.
We break those big categories into smarter sub-groupings —
Body Commerce. Correlated Discounts. Creative Insurance.
Then, within each, we curate and tag with different sub-tactics.
So, when you collaborate with your Prompt Capybara GPT, it’s a thinking partner trained on real strategic nuance.
It doesn’t just know Virgin Australia’s “Middle Seat Lottery” was Creative Commerce —
it knows it’s a Gamify the Pain Point idea — turning dread into desire.
It doesn’t just file IKEA’s “Proudly Second Best” under storytelling —
it reads it as Parental Empathy — reframing second place as love.
And Gotland’s Ugliest Lawn?
Not just sustainability — Reframing Shame into Social Proof — a drought solution powered by humour.
What we actually do
These Prompt Capybara guides turn award-winning campaign logic into language AI can understand — so it can think with you, not for you.
We’re not here to claim they can turn you into Ritson or Hegarty. They can’t!
But they can act as that fast, collaborative partner that can help you:
- Find the gem of an insight or idea or hiding in the rough.
- Flush out cliché thinking so you can spend more on breaking new ground.
- Free up more headspace for the ideas that actually move people.
And that’s it.
Any comments or enquiries, feel free to reach out to me at: