Metaphor & Storytelling Master GPT
Turn ChatGPT into your metaphor-and-storytelling-obsessed strategy sidekick. This standalone DFY GPT helps you twist product truths into punchy metaphors and insights into emotive stories. You can also run a Brand Role Workshop—your shortcut to finding the role your brand was born to play. From The Obsessed to The Martyr, The Icon to The Unexpected Antagonist, it helps you frame strategy with tension, swagger, and a point of view no one else can own.
🛠️ Built for strategists, creatives, and story-obsessed thinkers
💡 Unlocks metaphors that flaunt absence, reframe rituals and gamify function
📖 Turns dry product truths into dramatic stakes using tactics like category reframing, consequence-first narratives, and Trojan Horse emotional flips
⚡ Upload in minutes
🔍 What’s included
Curated from an ads database of over 10K, each guide is organised by tactic and stripped of filler. A few well-structured examples per sub-tactic beat 100 top-level examples every time.
Storytelling Master Guide
6 sub-tactics: empathy, humour, reversal + more.
Problem Metaphors Guide
3 sub-tactics: feel the pain, reframe the flaw, dramatise struggle.
Ad Format Metaphors Guide
6 sub-tactics: format-as-metaphor, inversion, product proof + more.
Media Metaphors Guide
4 sub-tactics: format hack, time play, physical trigger, media hijack.
Metaphors That Recode Thinking
5 sub-tactics: simplify, reframe value, emotional connect + more.
Absence-As-Metaphor Guide
3 sub-tactics: subtraction, missing element, visual void.
Celebrity Metaphors
3 sub-tactics: emotional shortcut, problem proxy, societal mirror.
Top Advertiser Brand Metaphors
5 brands: Apple, Nike, Netflix, IKEA, Heineken.
Football Metaphors Guide
4 sub-tactics: system mirror, ritual flip, emotional proxy, health nudge.
Brand Role Workshop Guide
10 archetypes built around cultural tension and provocation (Use with any brief)
Hero’s Journey Workshop
Turns Joseph Campbell's classic narrative structure into a provocation engine to spark creative thinking at each stage